Which organization is related to the 'MPOWER' measures that have been reported on?

According to a recent World Health Organization (WHO) report, over the past 15 years, 71% of the world's population, or roughly 5.6 billion people, have gained protection from at least one of the measures, which is a fivefold increase from 2007. The MPOWER initiatives of the WHO are designed to monitor tobacco use and prevention policies, safeguard individuals from tobacco smoke, assist smokers in quitting, raise taxes on tobacco products, and raise public awareness of the risks associated with tobacco use.