Which state government recently approved a ‘New Digital Policy’ to regulate content, encourage influencers, and promote government initiatives?

The Uttar Pradesh Cabinet approved a new social media policy to regulate content on platforms like Facebook, X, Instagram, and YouTube. Social media influencers can earn up to ?8 lakh per month by promoting government schemes. The policy aims to create job opportunities for residents within the state and those living elsewhere. Platforms are divided into four categories based on followers for payouts. Maximum monthly payouts range from ?2 lakh to ?8 lakh depending on the platform and content type. A digital agency named ‘V-Form’ will manage government advertisements. The policy includes guidelines for handling objectionable content, targeting anti-national, anti-social, fake news, or inflammatory posts.